When you want to research your market and get to know your customers, you can't beat a traditional questionnaire. Especially if it looks great and is a breeze to fill in on an iphone.
Arlien Bakker of Liberta Coaching carries out original reseach into her field of expertise. IDstream develops user-friendly forms on a password-protected area of her own website for those invited to participate in surveys. The resulting data can be easily imported into Excel for further analysis, while Joomla's built-in registered user system is ideal for managing access and communications.
Even in the modern world, many people are still happy to take some time out and give up information for free – providing it is to a trusted party and the process is pleasant (easy to complete on a smartphone or other devices, for example). A small reward usually helps too, of course – which could simply be some form of special insight into the results.
For any business with a mailing list, it's an option worth looking into. You will find providers that offer free online survey systems via their servers, however to have full control of your data and presentation, it can be a better option to have it integrated into your own website.